ICONIC launches Spring-Summer 2011

Fashion this season is all about comfort and individual styling where collections of basics-with-a-twist are paired alongside more elaborate pieces thereby creating fuss-free looks definite with distinctive style. ICONIC’s Spring Summer 2011 collection is not only exotic but classic and undeniably fitting for the season. With plenty of all-white outfits and subdued pastels rounding out the collection the fashion collections echo the changing moods and styles of SS’11 exploring prominent themes of ‘Nostalgia’ and ‘Color Pops’ for women while men experience fashion with trends like ‘Summer Shady’, ‘Cargo Madness’ amongst others.

Spring/Summer 2011 will not only be driven by trends created on catwalks but also individual style which will find flavor in colours, fabrics, patterns and silhouettes. Cotton and cotton/nylon blend fabrics bring out the colours and set the mood for the season. The colour palette is varied and witnesses a revival with mint, coral, yellow, purple, lipstick red and hot pink which is very in the style of Katy Perry. Chambrays, seersuckers, oxfords and piques are soft and washed, but not vintage. While denim is here to stay the fabrics are supple and all about comfort stretch. New Japanese inspired liberty prints update the classics in a light and carefree spirit while dense prints in floral or abstract forms bring retro wallpaper to life and knits are featured in lightweight jersey or lace-like patterns.

Suggesting a laid back feel silhouettes vary from becoming cropped and cute where coloured chinos and shorts along with crop tee's are a highlight of the season or long and loose like one shoulder or maxi dresses but always with an attitude. Wrapping and draping is evident and asymmetry is a key in a lot of silhouettes. Patterns like paisley, polka dots and animal prints add playfulness and are utmost important to the season.

This season white makes a strong appearance in the form of spotless relaxed clothes and unveils an unstructured easy to wear collection in soft crumpled fabrics. Dreamy looking chiffon in billowing volume, baby-doll dresses, rompers, high-low hemlines in floaty maxi-dresses, gypsy blouses and floor-sweeping breath-taking gowns will complete the ever-discerning wardrobe.

Men are seen flirting with fashion this season with key trends and must-have summertime basics. ‘Mediterranean Resort’ makes a comeback in a capsule collection of familiar nautical and vintage-inspired resort shapes which offset smart lightweight tailoring with relaxed jersey pieces and functional yachting influences for men. While silhouettes and details have a traditional feel pleated volume, boat necks and double-breasted fastenings, print & pattern add the classic retro direction.

The ‘Henley’ emerges as must-have summertime basics with scoop necks being directional elements for basic knits and contrast sleeves, plackets, cuffs and pockets creating an offbeat look. ‘Summer Plaids’ get featured in the must-have category wherein bright colours can be teamed up with brightly coloured shorts for even more liveliness or with beanies and cropped pants for an updated urban look.

Key trends for men emerge in the form of ‘Denim’ and chambray shirts which continue from last season but the new way to wear them is buttoned up all the way to the neck. After months of vivid colour woven shirts or ‘Gingham Shirts’ go back to being black and white. Double-faced fabric allows for contrasting pattern on cuffs and collar and large buffalo checks look new in basic neutrals. Not to be left behind ‘Cargo Madness’ explores new silhouettes turning a frat boy favourite into fashionable trousers for men. The cargo pant gets a makeover, channelling a more sophisticated sensibility in a wide range of fabrics including woven and acid-washed denim. ‘Biker Deluxe’ elevates biker-inspired looks where leather motorcycle and racer jackets are wardrobe essentials. Patriotic graphic motifs like American flags and bald eagles for T-shirts accessorized with dark sunglasses add that extra zing.

Footwear in a male wardrobe becomes all essential drawing influences from architecture. Experimental shapes found in cement throughways and glass sculptures provide an esoteric platform that feels unconditionally modern. Blank canvas emerges which can be built upon and manipulated. White surfaces, supple skins, suede and unorthodox combinations of luxe materials are ideal.

Accessorising any look will be big this season with woven canvas and denim bags and belts topping the chart along with quirky jewellery in pearl set-off with jewels in various colours like cream, coral and light greys. Footwear for women will come with weave detailing and denim fabrics in colours of creams, nude and taupe. Lingerie will complete a woman’s wardrobe and the seasons hottest colours remain black, fuchsia, soft pink, red and leopard.

The all exclusive Soho section of ICONIC is topped with peculiar items ranging from gadgets including speakers, headphones, massagers available in neon colours and very innovative designs to trendy home décor including Neon Baroque photo frames, bling cushions and funky canvas art. Funky design gifts for your loved ones are available from UK brands like Suck UK, J-Me and Kikkerland.

So this Spring Summer all you fashion savvy enthusiasts visit ICONIC to explore the combination of diverse and edgy fashion set against a mix of modern and classic styles.


About ICONIC:
ICONIC is a 70,000 square foot fashion-lifestyle store located next to the metro entrance at Deira City Centre, Dubai.

Launched in February 2010, this new retail concept forms part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Aimed at becoming the region’s trendiest destination for the youth, the megastore offers fashion apparel, footwear, accessories, beauty, salon, restaurants, gifts and gadgets all under one roof for women,men and Kids. Seeking expansion ICONIC has recently opened 2 new stores in KSA- Riyadh Gallery in Riyadh and Mall of Dhahran in Damman.

The fashion section boasts of a selection of over 100 brands, with over 25 niche and cult brands available for the first time in the UAE. ICONIC houses popular brands like Diesel, G-Star and Guess as well as new to the region brands like Paul’s Boutique, Lipsy and Scotch and Soda to name a few. The format offers a unique combination of high-street and bridge brands giving consumers the opportunity to trade up or down at ease.

In addition to offering a wide range of fashion apparel, footwear and accessories for Men and Women ICONIC also houses a beauty section with cosmetics and fragrances and a top of the line salon for Men & Women called ‘Spaces’.

Reminiscent of a flea market and adding to the quirky attitude of the brand, the store’s SOHO section is full of random and cheerful knick-knacks and gifts. It is includes a chill out zone with a variety of books and a section for art and paintings.

Something for everyone ICONIC doesn’t let the gourmet enthusiasts down thanks to ‘Wild Ginger’ its Pan Asian restaurant and ‘Bite’ a food on the move restaurant concept.

Iconic has recently been nominated for the Retail Week Interiors Awards 2010 in the category of “The Richards Group Best International Retail Interior Award”. Additionally ICONIC has added two new stores in KSA as part of its expansion plans in the region in Riyadh Gallery in Riyadh and Mall of Dhahran in Damman.

For more details, visit ICONIC’s website www.theiconicstore.com

Cushh Clothing Spring Summer 2011 collection

Cushh Clothing Spring Summer 2011 collection will be available for customers to buy in 5 major Dorothy Perkins stores, by the end of March 2011. Cushh indeed has a fantastic collection of beautiful, affordable and elegant ladies fashion clothing. The fantastic collection will also be available at the Dorothy Perkins website and of course on the official Cushh website- http://www.cushh.com

It is not just the beautiful designs and meticulous details/embellishments on outfits which Cushh specializes in but their business strategies are also quite remarkable helping them achieve tremendous success in such a short period of time.

The fabulous Cushh range for spring summer is made up of 3 adventures.

Historical Glamour
Life In Stepford
Bohemian Rhapsody

Cushh designs are become very popular among the celebrities as well. To name a few, Cushh designs have been worn by Katie Price, Katya Virshilas on BBC’s Strictly Come Dancing and Una Healy from the Saturdays.
This is definitely a brand to keep an eye on!!

Shopping For Latest Designer Lingerie

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Hollywood Boulevard Virtual Shopping Mall

The Hollywood Boulevard Virtual Shopping Mall (www.hbvsm.com) website which represents some of the finest and leading brand names and stores in North America was launched today. As stated, the website is based on a virtual shopping mall concept. This is similar to a brick and mortar shopping mall where shoppers visit the respective licensed merchants at their stores.

This concept is highly convenient for shoppers as it eliminates the need to perform searches for various items on search engines, thus saving shoppers a lot of time and effort. Everything is just a few clicks away in a virtual shopping mall. Privacy and security is assured as all transactions are eventually conducted directly by the respective licensed sellers and merchants.

Apart from well established names like Macy’s, Sears and Wal-Mart, The Hollywood Boulevard Virtual Shopping Mall (HBVSM) also features brands like Calvin Klein, Forzieri, Dr Scholl’s, Fergie Shoes, Lee, Wrangler, Charles Tyrwhitt, New Balance, Skechers, Karma Loop, Ed Hardy and Jos. A. Bank. For computers and electronics products, HBVSM features products from Microsoft Store, HP, Fujitsu and Toshiba, as well as products from TigerDirect.com and CompUSA.com.

HBVSM also has a job page to assist job seekers in their job searches. The job page features a list of recruiters, links to classified jobs advertisements from various leading newspapers and even videos to coach job seekers on the various aspects of successful job searches.

In its effort to empower SMBs in North America, HBVSM has added a page on professional business services provider in North America to its website. Heading the list is American Prudential Capital, a privately owned, service-oriented commercial finance company offering alternative funding for startup companies in the US. Next on the list is Member Only Software Inc, a software development company committed to helping non-profit organizations harness the information they deal with every day to become more efficient, communicate more effectively, and make better decisions.

It also features T. T. Mitchell Consulting Inc, a highly professional health care revenue cycle and management consulting company based in Syracuse, NY. Next is Edge Models, a new cutting edge modeling agency in Canada. Its founder, Barbara Pilling was a successful model on both sides of the Atlantic. Well known to be highly protective of her charge, she is credited to be one of the rare individuals in the industry for bringing integrity and ethics to the modeling industry.

The Hollywood Boulevard Virtual Shopping Mall endeavors to be more than just a mere virtual shopping mall. It seeks to market American products and services worldwide as the benchmark of global excellence, as part of the US economic recovery. The URL of the Hollywood Boulevard Virtual Shopping Mall is www.hbvsm.com